A Total Unfair, Unscientific and Quick Comparison

A week doesn't go by that I don't find myself having to justify, make or support recommendations on which social media monitoring platform to use.

I currently recommend and use both Radian6 and Sysomos. Each product serves different needs really well. Also note that I have heard good things about Alterian's SM2 but I don't currently have access to or use this product.  

So without further ado, here is my crazy unfair, unscientific and high level comparison of three of my favorite SM monitoring products.

I'm giving a course today in Ottawa for the CPRS and I pulled together this chart based on my experience with each tool. I'll share my more in depth breakdown later if there is interest in such.

A couple of quick caveats. A lot comes down to use. And the prices listed above are ballparks based on my current usage and understanding of these tools.

 

Comments

[40deuce]

Thanks for the great Sysomos recommendation! The one "F" through me off, but MAP isn't really designed to be a tool for workflow, more for reporting and research.

Cheers,
Sheldon, community manager for Sysomos

[Eden Spodek]

I've worked with both Radian6 and Sysomos. It's amazing seeing two Canadian companies grow in such a short time to become formidable forces on the international social media monitoring scene. Although like website metrics, we should be most concerned with trends and not the micro details, sentiment analysis is still one of the most challenging aspects and required a lot of manual time to do it right. I'd like to learn more about your thoughts. Definitely interested in reading Part 2.

[Advertising Agency]

I thing your wrote well as well as very great and very interesting and I got more detail because of your article.......

Thanks

Advertising Agency

[IsmaelAlterian]

Hi Sean,

I'm glad you heard some great things about Alterian SM2. We do have a free version of SM2 that you can access, http://sm2.techrigy.com/main/signup.aspx.

Alterian SM2 currently monitors over 200 million sites globally and has a historical backlog of content that goes back well over 3+ years that consists of over 10+ billion posts. Once you’ve identified your content we have the ability to segment the content in nearly an unlimited number of ways. At that point you might be ready to share you work and we have you covered there with industry leading dashboards and the ability to share your content in limitless ways.

If you would like a complete demo, you can contact me at any time.

@IsmaelAlterian
Community Manager | Alterian
http://socialmedia.alterian.com/

[Sean Howard]

Hey Sheldon,

Yeah. I don't hold that F against Sysomos MAP in the least. It's just not designed for that purpose. But if someone was looking specifically for that feature, I think they should clearly think about your Heartbeat product or Radian6.

Sean

[Sean Howard]

Hi Eden,

Sweet! I'll definitely pencil in part 2. We're working on a slideshare deck that I'm hoping to be able to share shortly. And I concur fully.

I also just posted a link to a 22 squared SM ROI presentation that somehow slipped past my radar. You might enjoy if you haven't already seen it.

Sean

[Sean Howard]

Hi Ismael,

Thank you. I'm passing on your deets to my team now. I would indeed love a demo.

Sean

[IsmaelAlterian]

Excellent! Whenever you're ready, you can sign up for a demo here, http://socialmedia.alterian.com/events/eventdemos/, or I can set up a one-on-one demo.

@IsmaelAlterian

[drupal development company]

Wow.Its great comparison of highly monitoring SM products.It gives great ideas to explore into Radian6 and Sysomos.I appreciate for great efforts towards compassion of three products.

[üük]

ütük yüksek izleme Wow.Its büyük karşılaştırma Radian6 keşfetmek için büyük fikirler verir ve Sysomos.I üç ürün ütük köyü yolunda büyük çabalar için teşekkür ederiz.