Never Say Never

First, I want to say what a joy it has been to be a part of the growth and changes at Twist Image.  It's been an awesome journey with some wonderful peeps and a great list of awesome Canadian brands.  In the year and half I've been there, we've gone from having no Strategy group to having one of the best Strategy/Planning teams in the industry.  I'll admit that as Director of Strategy I might be a bit biased but I'd pitch my team against any team in Toronto.  They truly rock.

A few weeks back, I had to make a big decision. I chose to accept an offer to be VP, Digital Communications at Thornley Fallis.  I start on the 13'th and am really looking forward to working with them to expand their digital and integrated offerings.

Now I need to eat some crow.

While my title does not contain the words "Social Media" (because I would have been flamed alive), I do need to come clean and say that a large practice of the team I will be working on is just that - Social Media.

So while I still don't think we should hire "social media strategists", it's only fair to conclude that much of my argument is and was flawed. I would continue to argue that Social Networks are a media channel and that Social Media is in fact not, but it is likely a semantic argument at best.

I may just end up in the 40 over 40 list.  But I'll leave that to Gavin to decide.  ;)

Let the flames commence.  I deserve them.

[Image Source: Gabriel Thomas]

 

Comments

[Kelly]

Yay - we both have digital in our titles! But you are a VP which I assume means if the president is assasinated you step in?
Big congrats to you

[Mike Sansone]

Congrats on the new gig. You'll always be a CrapHammer to me (Digital or Social).

Leaving one winning team to engage with another - nice!

[Sean Howard]

LOL.

Have no fear. There are SVP's between Me and the Pres. Now... if someone were to take out ALL the upper management... ;)

[Sean Howard]

Hey Mike!

Thanks man.

This means a lot coming from the man who made Craphammer famous in the first place. I do believe you were the crazy man who first included it in the Z List. Remember that???

Sean

[Mike Sansone]

Definitely remember the Z-List (that was a long time ago)! And if I was one who committed inclusion - it was only because I wanted to share you with others:-) Go get 'em

[Gavin Heaton]

Oh you should certainly be on that 40 over 40 list!

But I think you now have to remove yourself from the social over social list. Now that you've signed up ;)

Congrats on the new gig - don't suppose they're opening an office in Sydney anytime soon?

[Sean Howard]

LOL. Thanks Gavin!

And I'll be sure to mention the Sydney office to Joe Thornley next time I see him. ;)

[paulmcenany]

Dude, you rock man! Hope you have a blast while we kick your ass in all these pitches. :)

Won't be the same without you, Sean. But I know you'll be great at the TF, as usual. I'll just sit here and quietly envy your big corner office. :)

[Sean Howard]

LOL. Wait. You are making PR pitches now????!! :) :)

Gonna miss you big time, dude. We best be doing drinks and often!

[Michael Seaton]

Congrats. Ping me for a lunch ;)

[Sean Howard]

Thanks Michael! On it!

[Subbu]

Please accept my congratulations on your new gig,belated though it might be. My much delayed visit to your blog is the reason for this. I wish you the very best. Cheers