I found this great little slidecast (a powerpoint with audio) over on Paul Isakson's site.
It contains a quick but focused recap by a major media agency on the history of communities and a wonderful call for brands to help people do things. There are some great case studies as well. Worth the watch, IMO.
I really liked the simple but easy to remember four areas for brands to create value, invite people into the brands' communities and to do something for people:
Useful
Entertain
Educate
Connect People
But like all traditional media players, it stays centred on the brand being the source - the creator of things that people use/interact with. So while it is cool to see the research findings from things like the Cadbury Gorilla campaign, this presentation stops short of what I see the real power of engagement being. More on that to come.
Sean: thanks for sharing the presentation; and I also felt it was very brand-centric (using the new tools to spread the brand) rather than people-centric (using the new tools to listen to / connect with / integrate push and pull techniques). Looking forward to your further thoughts on the "real power of engagement"...
Posted by: Taylor Davidson | February 25, 2009 at 01:12 AM
Hey Taylor. Your welcome. I just picked you up on twitter. You have some awesome convos and peeps on there. oy! Stop it! My twitter is already unmanageable without me wanting to add more people! ;)
I have a great presentation I found some weeks back that I've been meaning to post. I'll post it later today. Not mine but I fell in love with it. It's from the NFP and public sector POV but I think it offers some awesome insights into how to put people more in the centre...
Posted by: Sean Howard | February 25, 2009 at 09:45 AM
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Posted by: Authority Networker | May 08, 2009 at 06:09 PM