I have long been driven to help people fuel their passion and align with their purpose. This has taken public form in projects like mostpassionate.ca and Attention Surplus, my podcast with Eric Portelance. Now I find my scope widening to include animals.
The leap to working with animals was a sudden and unexpected wrong-way turn up a one-way street. It seemed strange and jarring, even to me, which is saying something as I have been a juggler, animator, programmer, hacker, strategist, photographer and more in my 42 years. But this move seemed different - I found myself second guessing everything and I was afraid to tell people of my new career.
"Clarity doesn't just come to anyone, it is earned - and we earn it through a vigorous pursuit of something larger than ourselves."
I had known for quite some time that I didn't love my day job but the money was good and it seemed unthinkable to throw away 15+ years in digital strategy and advertising. I just needed to find a different agency or home for the work I did, right?
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